Alternative Energy Research and Development

Infonomics - The key to understanding how people use and value information.

Infonomics is the philosophy and methodology developed by Mark Heyer for understanding and quantifying the value of information. Like ergonomics, it describes the relationship between a person and an information system. Like economics, it seeks to understand the intrinsic value of information in order to facilitate the conscious design of information products and services.

In January, 2001, the International Institute for Infonomics opened in  the Netherlands. Mr. Heyer was the first speaker at the first symposium on infonomics and maintains close relations with the Institute.

Infonomics is the field of study pertaining to the use and value of information by human beings, cultures and societies.

Like ergonomics, which defines the relationship between a person and a machine, infonomics defines the information relationship between a person and an information system.

Like economics, infonomics extends the principles of information exchange to describe and analyze the dynamics of complex information systems.

Infonomics is built on the hypothisis, put forward by Mr. Heyer in the paper Introduction to Infonomics published in 1997, that information, matter and energy are fundamentally equivalent and that a practical "information physics" can therefore be described. In addition, this new physics can be seen to underly all information systems, from biology to comptuers to entertainment.